The State of Ecomm Investing Pt 2: The Investor’s Perspective
Ecommerce Playbook: Numbers, Struggles & Growth
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LTV to CAC Models
LTV to CAC works for some businesses better than others, but it misses what's going on underneath. What are you paying to acquire a customer? How much are they spending with you over some period of time? And what does that mean? I'm thinking more at the customer level. Can you can I double click on unit economics? So can you give me what is good there for you? What do you want to see?"
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