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Land of the Giants: What We All Got Wrong About Twitter

Channels with Peter Kafka

CHAPTER

Building a Strong Tech Backbone and Generating Revenue Through Ads

This chapter discusses the challenges that Twitter faced in terms of building a stronger tech backbone and generating revenue through ads. It explores how investors saw potential in Twitter, hoping it could become the next big social networking startup. The chapter also highlights the difficulty of advertising on Twitter compared to platforms like Google and Facebook.

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