The Principles of Persuasion | Ep 508
The Game with Alex Hormozi
00:00
Using Commitment and Consistency in Sales Scripting
People of a natural tendency to be consistent with their past behaviors and decisions, especially when they've made a commitment publicly. The only way for commitments to work is that they have to be voluntary. You can't force someone to make a commitment. They have to voluntarily do it, which is why you usually have to do it with questions. Get them to label themselves as a certain way or certain type of person and then ask them to make an action in accordance to the thing they just voluntarily stated. Tool number three is social proof. People tend to confirm the opinions and opinions of others in a given social group. And this is how we learn to be more like other people.
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