The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 MINDSET OF A-PLAYERS THAT WILL TAKE YOUR GAME TO THE NEXT LEVEL

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Find the Right Equalizer in Sales

We've got to find the right sweet spot for it. The people who hear this will go a lot of absolutism. How do I find that? Well, it's a little adjustment and it varies. And it's not fixed. You have to adjust it to the context,. Much like how we sell. Sometimes, everything works sometimes. What we want is it to work in the context that we're in.

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