Brian O’Kelley On Building A $1.6 Billion Company Acquired By Microsoft And Creating A Protocol To Measure And Lower Carbon Emissions In Digital Supply Chains
DealMakers: Entrepreneur | Startups | Venture Capital
Navigating the Complexities of Ad Tech and Capital Raising
This chapter explores the business model of a real-time advertising auction platform that connected publishers and advertisers, highlighting its revenue generation through revenue sharing. It also addresses the challenges faced in securing capital amidst shifting market dynamics and outlines strategic decisions that contributed to a successful acquisition.
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