The Journey of an Entrepreneur

Brian O'Keele’s journey into entrepreneurship began during his college years at Princeton, where he and friends created an online ticket sales platform. Despite their enthusiasm and initial strides, they faced setbacks, including being outmaneuvered by the established Ticketmaster, leading to the company's downfall. Following a brief setback of living on a sofa after being fired from his own startup, O'Keele learned valuable lessons about emotional intelligence and leadership. This experience shifted his focus from technical knowledge towards managing people, which became crucial in his future successes.