The Art of Relationship-Driven Negotiation in Real Estate

This chapter explores the significance of negotiation skills in real estate, highlighting the importance of relationship-building and rapport over adversarial tactics. Through personal anecdotes, the speakers illustrate how understanding motivations and fostering genuine connections can lead to successful, mutually beneficial outcomes in property transactions.

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Want to learn the secret to snagging rentals below market value? Every successful investor has this one crucial skill, and it’s often the difference between getting the door shut in your face and coming away with a discounted property. Even rookies can learn this skill, and today, we’re bringing on a pro to show you how!

Welcome back to the Real Estate Rookie podcast! Today, we’re joined by J Scott, who delivers a masterclass on real estate negotiations with sellers, agents, contractors, vendors, and anyone else you encounter in your real estate investing journey. In this episode, J will show you the best way to sharpen your negotiation skills, the questions that will help you determine a seller’s motivation, and how to stand out to sellers in a competitive housing market.

But that’s not all. If you’ve ever wondered where you should set your starting offer and how to get over your fear of insulting the seller with a “lowball” bid, J’s got the answers. Better yet, he’ll show you how to do this without creating any kind of animosity between you and the seller. In fact, he’ll share how you can do the exact opposite by building rapport and creating a win-win for both sides!

In This Episode We Cover:

Using the power of negotiation to buy rentals below market value

The number one way to sharpen your real estate negotiation skills

Crucial questions that will help you determine a seller’s motivation

How to make your offer stand out (even in a competitive market)

The two tactics you must master to become a successful negotiator

How to avoid an adversarial relationship when entering negotiations

Two telltale signs that it’s time to end negotiations with a seller

And So Much More!

Links from the Show

Ashley's BiggerPockets Profile

Tony's BiggerPockets Profile