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Get Them to Say Yes Before You Start Talking... | Ep 149
The Game w/ Alex Hormozi
What's the Point of Pre-Sale Questionnaires?
If you're not the person who's going to be selling them, they should all know that I need to sit you down and give you this pre-sale questionnaire for. The whole point is to identify the pain and then agitate that pain. Sit them down with the pre-sale portion air form, you make some comments about the testimonials. If you've ever had a waiter do this or a waitress, when you squat down to eye level, people feel like you're leveling with them and you're inconveniencing yourself to service them.
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