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A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

00:00

Create a Big Pie

In theory, the two of us can do something that's better than what we can do if we act on our own. What people are way too focused on is what I can get out of the negotiation versus what we can get from it together. All right. So give me an example of what you mean by negotiate, how we're going to negotiate. You said create a big pie. What does that mean in practice? What is it that we can do to create value by coming together?

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