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How To Uncover Game-Changing Opportunities with the PRFAQ Framework / Marcelo Calbucci / Ep. #225

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Unpacking the PRFAQ Framework

This chapter introduces the PRFAQ framework, developed by Amazon, as a powerful tool for entrepreneurs and product leaders to articulate and refine their strategic visions. It emphasizes the importance of blending narrative writing with structured data to enhance decision-making and unite team understanding around customer needs. By focusing on clear communication and fact-based inquiries, the chapter advocates for a systematic approach to exploring opportunities and addressing knowledge gaps in product development.

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