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Using Stories to Connect with Clients and Prospects

Barron's Advisor

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How Can Stories Facilitate Behavior Change?

The science is, and I did some digging into the science of it, you know, we have these chemicals going in our brains all the time. And a couple of things that I found was dopamine, we have oxytocin and all these big words, right? And we have cortisol, they're released at all type of things. So what does that have to do with conversations and storytelling, the story of listening? Well, when we're talking about Oxytocin and building relationships and empathy, well,When we're going through market fluctuations and we're hearing noise and we have elevated points of worry, anxiety, all of these emotions, well, we have to empathize with those

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