E67: Isabelle Faus - 8B+ first ascents, developing in teams and the Colorado scene
The Careless Talk Climbing Podcast
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The Evolution of Climbing Sponsorships and the Importance of Authenticity
This chapter explores the changing landscape of climbing sponsorships, discussing how climbers can now create their own persona on social media to attract sponsorships. The speakers emphasize the value of authenticity and staying true to oneself on social media, despite the pressure to conform. They also touch on the challenges brands face in understanding and promoting individual uniqueness.
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