103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee
Well Made
00:00
Compostability Is a Very Relative Thing
We wanted to find a material that is sufficient for the quality of the experience in terms of protecting the goods that we ship. And then from there, compostability was clearly like the first thing everybody came up with: Tyvek. We worked really hard to say, I don't have an answer for what's better than this, but I need you to find something better than this. The more aligned those two circles are, the more sustainable those behaviors will be.
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