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Belal Batrawy on sales psychology top reps use to book more meetings and close more sales

Outbound Squad

CHAPTER

How to Use the Devil to Break the 'Forgetting Curve'

Social bids break the forgetting curve. Talking about your competition early an up front, that's not expected. Being transparent about your pricing, super uncommon. The other thing that really helps brake the forgetting curve is stories. Story telling is universal. It is a cores feature of culture. So if you can tell a story, and you're good at that, and you understand how to create analogies that are provocative and also, contextually go for it, you are going to break the Forgetting Curve. You know, when they zig, you got a zag. When i realize thas i go ship, gag. I want to make sure we have time for the other two.

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