Think about populations versus individuals. You only get the long term returns invoking the law of large numbers, if you stay in the game. And part of this concept, we haven't named it yet, by the way, I've loved it so far,. We have not used the E word, but part or the non E word. It's a very good framework that you can apply in a lot of situations where you have two parties with two different time horizons," he said.