2min chapter

How I Built This with Guy Raz cover image

HIBT Lab! UNLESS Collective: Eric Liedtke

How I Built This with Guy Raz

CHAPTER

Unless Collective CEO Eric Lek, Is That Still an Accurate Goal?

eric lek, founder of unless collective and former global chief marketing officer at adidas. He pushed the company to eliminate virgin polyester from their products that onys were cycled plastics. "I'm as much of a violator of this as anyone else," says lek.

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