E217: 📦B2B Commerce Corner #3 | B2B Commerce Channel Selection, Channel Conflict & Amazon - Brian Beck, Enceiba & Master B2B | 17 May 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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The Evolution of B2B E-Commerce
B2B brands are getting much smarter now about digital acquisition than they ever used to be. They're using portalized experiences as a way to, for example, those portalized experiences aren't exposed to Google or SEM. And so it's moved from this model of a pure transactional channel that reduces friction on the transaction side. Now actually, we've got a compete against D2C brands out there every single day for customers.
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