Primal Kitchen's Futures Contract

"I feel like we had enough of a head start on the food side when we created Primal Kitchen and started, you know, we were the first ones to use avocado oil as a basic raw material in most of our products," he said. "Now other people are doing that." He added: "You have to sort of look for your ... sweet spot... That thing that is timely and that addresses a need and is maybe disruptive"

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