How music marketing will change in 2025 – with Liam James Ward of Something Something
Music Ally Focus
Evolving Music Marketing Strategies
This chapter explores the onset and development of Something Something, detailing how the music industry is adapting to social media changes, particularly due to platforms like TikTok. It discusses the shift from short-term viral content towards more meaningful, long-term fan engagement and storytelling for artists. Emphasizing personalized approaches for artists and a focus on cultivating genuine relationships, the chapter highlights the critical balance between quality and quantity in music marketing.
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