555 How Solopreneurs Can Make Millions w/ Justin Welsh
Going Deep with Aaron Watson
00:00
The Contrast Between Social Media and Music
I always say it's a very similar thing with video is if a part of the hook, you can make the person feel seen. And sometimes we'll even use the videos as like part of a funnel, as we're trying to move someone towards a close. If you can actually give those exact words and that vivid imagery to the pain or the problem the person finds themselves sitting in, once they feel seen, they open up, like they're willing to offer more of themselves to you. So I don't necessarily know if there's like that, like back and forth, but that is still the experience that one wants to.
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