The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO GET CLIENTS TO WANT TO TALK WITH YOU IN B2B SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Introduction

Exploring how being likable is a key factor in establishing rapport and building lasting relationships in sales, alongside value and compelling reasons. The chapter highlights the impact of likeability on success and trust in sales relationships.

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