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RV 73 - Demand Generation Essentials | B2B Insiders
B2B Revenue Vitals
The Importance of Attribution in Marketing and Sales
One or two percent of your total addressable market is ever actively buying. That's where you're deploying SDRs, VDRs and performance media for retargeting. You have to have an engine to drive the to educate and drive the other 98 percent of people that could be your customer. And I think it should be an always on engine because if you don't then you're going to be battling over one or two percent forever.
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