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Jeffrey Gitomer: Your Positive Sales Coach

Big Questions with Cal Fussman

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Appleman - The Red One and the Green One

Bob Greene says he's always intrigued by foreign countries and their ideas. In Eastern Germany, when the light turned green, the streetlights for the street crossers was this little guy. They gave him a name. His name is Appleman, light man or man with light because he's from the traffic light. So I go back to Berlin this year and Appleman is now an enterprise. There are a half a dozen stores in Berlin where you can go in and buy the mug, the hat, the cup, the mouse pad,. The sweatshirt, anything, the pillow, anything and everything. And this plays into your whole attitude. That somebody took something that's nebulous and said

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