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200. Lifelines VS Deadlines: The Need For Science Based Policy (Part One)
Outrage + Optimism
The Importance of Second Degree Enablers in Ad Campaigns
Paul Waldman: There's a large network of enablers and we can think of them as directEnablers and indirect Enablers. First degree groups like the Global Climate Coalition or the Cooler Heads Coalition actively work to prevent policy action on climate change, he says. But in addition there's another network of what we could call second order enablers which are the PR companies and the advertising agencies that help these companies craft their misleading strategies," writes Waldman.
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