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The D2C boom is over. Mamaearth's IPO is proof

Daybreak

CHAPTER

The Two Narratives of Indian D2Cs

This chapter explores the realization among investors about the true strength of brands, the potential IPO of Mama Earth, and the contrasting narratives regarding the future of Indian D2Cs. It concludes with a mention of the Ken, a subscriber-focused business news platform.

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