Email Marketing - Should You Text Everyone in Your List?

One thing that people don't think about when they come to content and converts is dividing the list up. We're actually auditing a brand right now for Sharma Brands, it's the best e-com, D2C marketing consultancy in all the land. They spend a ton of time on email. And when we're looking through the past campaigns they've sent, they're sending to millions of people but it's literally like no segmentation. It's not segmented like that, which is a huge mistake because people are at a really different point in their journey. So you need to poke them only when there's the best chance that they're going to do something back with from that