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#619 - Ben Francis - Gymshark CEO Explains His Strategy For Global Success
Modern Wisdom
The Importance of Limiting Risk
As a kid, I was skinny and I was wanting to build muscle. That was my personal ambition. And it felt like that was very much, definitely the bodybuilding industry around that. When I think back to when I first got into fitness, the big bodybuilders didn't really get into social media. They were almost like, they almost looked down their nose a little bit at that new era of people that were coming up. It's interesting because it feels like the mental element has come a lot more into it.
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