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CIO Strategy: How IT can Create Great Customer Experiences

CXOTalk: Leadership, AI, and the Digital Economy

CHAPTER

The Connection Between Digital Transformation and Customer Experience

There's a very strong digital transformation theme that's running through this. We've seen it in the first, I think, 160 days of launching, lending as a service product. And certainly, the satisfaction from our colleague base as well has been really, really positive. Digital transformation and customer experience go hand in hand. If you can make it frictionless for your customers to do business by pre-filling information, by making it very easy for them to complete applications. They're able to start an application in a branch. If they don't have time to finish it, they're able to continue that journey at home. So we're doing those type of things, leveraging the power that

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