TWiG 239: A Ken't Miss Collaboration, Niantic’s Final Folly and the Real Cost of AAA Development
Deconstructor of Fun
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How Deep Should a Brand Integration Go?
I don't know if I've actually seen anyone change their app icon with the celebrity integration. It depends how much work it's going to be to change all those in game assets. The only thing I can't figure out is why you would not put Jake Paul in the app icon. When you want to follow it all the way down the funnel, extra money. App icon surcharge. Maybe.
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