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Ep 87: Craig Somerville, Managing Director at The Reload Group on selling an agency

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The Importance of Timing

I definitely don't think you can time it. I think if you're trying to time it, you're just setting yourself up for massive disappointment. No one was predicting a global pandemic in 2020 in the back end of 2019. So I really think anyone trying to time anything on this sort of stuff is kidding themselves. It's a massive amount of luck and all that sort of thing that comes into it.

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