Exploring how Gen Z's preference for chicken, different sauces, and variety in food choices are driving the popularity of chicken sandwiches and nuggets, leading to a fierce competition among fast food chains. The chapter also delves into the role of social media, with a focus on the viral Twitter exchange between Popeyes and Chick-fil-A in influencing these food trends.
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Bloomberg News Consumer Reporter Deena Shanker provides the details of her Businessweek Magazine story McDonald’s and Wendy’s Amp Up the Fried Chicken Sandwich Wars.
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