Influence of Gen Z and Social Media on Fried Chicken Sandwich Wars

Exploring how Gen Z's preference for chicken, different sauces, and variety in food choices are driving the popularity of chicken sandwiches and nuggets, leading to a fierce competition among fast food chains. The chapter also delves into the role of social media, with a focus on the viral Twitter exchange between Popeyes and Chick-fil-A in influencing these food trends.