S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan
Stacking Growth | The B2B Marketing Podcast
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Is There a Strong Brand Affinity to Zingtree?
Zingtree was bootstrapped in PLG with a self-serve model. 22% of our inbound leads, which are all high intent leads, said they heard about us through a friend or colleague. We were overspending on Google spending on unnecessary keywords. The company cut its paid search budget by 50%. It actually went up 10k from paid search after cutting.
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