The creator making a video should feel like they got a win because they were able to make something, or share something that they ordinarily would not have. It should also be a win for the viewer, meaning they should get to watch a better video. And thit could either be a learning experience or just finding something new that you didn't know about before. The easiest one is a wind wind loss, where the creator loses a win for the advertiser and a win for the audience, and a loss for the creator....