EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
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How Do You Set the Cost Cap?
Facebook is starting to see cost cap work quite well for us. You won't get as much scale out of just like your lowest cost, like auto bid type strategies but what we've seen it has a positive impact on the blended new customer CPA. So if Facebook can find purchasers in that C PA in that CPA range, it will spend the money.
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