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The Trade-Offs of Virtual Events
Travel is up 47% from pre-COVID numbers. So often, an attendee will come into an event feeling cash poor before they've even gotten started. It's a little bit easier to barter for the time in virtual than it is when you might be going to a fun first year destination. The only thing they had to do was bargain with their spouse probably to say, hey, can I just have a quiet three days in the guest room?