The Importance of Motivation in Training

Most of the time when someone reaches out to a trainer or a coach, if it's related to motivation, they're identifying, hey, I think there's a problem that I need help from you. Sometimes this does happen. And because they're lost and they're asking for someone to help. But ultimately we're talking about self-discovery. So you have to be a guide. You cannot be the person actually deriving it or telling them where they need to go. Even if you're right, if they're not ready, you're just going to push them away.