Why you should reconsider BANT with Shruti Kapoor
Outbound Squad
The One Thing You Can Do to Build Urgency Right Now
When COVID started, we did a similar data analysis to just see what was impacting close rates the most. What we realized was that it wasn't so much people pushing back on budget, but more people wanting a longer timeline to make their decision. So, I think more than ever, it's important to make sure that we get those timeline questions. It gets a lot of the stuff out in the open when there's some sort of timeline, you know, to work from.
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