3min chapter

Outbound Squad cover image

Why you should reconsider BANT with Shruti Kapoor

Outbound Squad

CHAPTER

The One Thing You Can Do to Build Urgency Right Now

When COVID started, we did a similar data analysis to just see what was impacting close rates the most. What we realized was that it wasn't so much people pushing back on budget, but more people wanting a longer timeline to make their decision. So, I think more than ever, it's important to make sure that we get those timeline questions. It gets a lot of the stuff out in the open when there's some sort of timeline, you know, to work from.

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