In this episode we're going to look at motivational interviewing and street epistemology. Both use something that lots of research has shown to be crucial in this whole form of persuasion. It's called non judgmental, ampathetic listening. You can't just mentally listen to someone and change their minds. But you must non judgmentally listen to some one if you wish to change their mind. The point of these techniques is to help the person on the matter discover their own true reasons for being hesitant. And if done well, without your corrections or corrections they will strengthen within themselves plausible influence.