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18min chapter
Stop Making Products that Suck - A Conversation with Debbie Levitt
Prodity: Product by Design
Importance of Research in Product Development
The chapter explores the significance of investing time and effort into research before launching a product, highlighting the value it brings compared to making guesses and fixing issues later. It discusses how successful companies prioritize research and development, advocating for a balanced approach to product development for long-term success. The conversation stresses the importance of focusing on quality over speed to avoid wasted time, money, and customer trust, emphasizing the need for normalizing research and strategy in the product development process.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode