
351: Signeasy: A Founder's Journey from Aha Moment to Millions in ARR - with Sunil Patro
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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The Evolution of the Company's ICP
With the app, it seems pretty clear cut. It's like they focus on the people sending the contracts. We're optimizing more for the people who are signing these documents. And now when you move into the web version, the lines get blurred and you're now competing with some of these companies like DocuSign, ECusign and so on. What happened in terms of the focus on your ICP? Did that ICP change or did you still say app first?We focus on consumer, prosumer, et cetera. As you said, web, we focus on a different type of target customer. Yeah.
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