127 GUEST: How to Be Relevant to Your Prospects and Customers, with Bill Cates
The Art of Sales with Art Sobczak
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What Does It Mean to You?
"We got to talk about our business in a way that resonates with those people," he says. "The only way to know that is to get to know them and to drill down ta market, right? If we're broad then we can't talk about what we do in a ways that's going to resonate with people." Prist: One of the reasons why i call the book radical relevance is because we live in a radically relevant world. 'There's all kinds of ways people are making this happen'
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