Ferrari is an aspirational brand building out in the real world for young F1 fans who also are part of this super wealthy network that buys these vehicles. restoration hardware ticker RH has been an out performer over the four-year period however since the Fed started hiking rates it has felt maybe some of the pain of folks putting aside some of those renovation projects in their homes or spending a little less money because of heightened interest rates totally RH is also an aspirationalbrand I wouldn't call it super luxury yet I think it's on the path and when you see a company like this which has to do some inventory markdowns and mention the phrase in conference calls they're probably just out of