Motley Fool Money The NY Times Goes All In On The Athletic
Jul 10, 2023
In this discussion, Jim Mueller, a Motley Fool analyst, shares insights on the New York Times' bold decision to shutter its sports department and transition to The Athletic. He delves into the future of sports journalism, highlighting the integration's potential to intertwine sports with cultural narratives. The conversation also touches on Barbie's blockbuster influence on pop culture, revealing how Mattel is redefining its brand and strategies to stay relevant in today's market.
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Episode notes
NYT Sports Desk Redundancy
- The New York Times sports desk should have anticipated the disbanding.
- The Athletic's significantly larger staff and overlapping coverage hinted at the consolidation.
Objective Sports Reporting
- Local sports reporting is often biased towards home teams.
- The Athletic offers a more objective perspective, potentially changing the experience for local team fans.
The Athletic's Path to Profitability
- The Athletic's profitability is possible with increased subscribers and higher prices.
- The New York Times bundles subscriptions to maximize engagement and revenue.