Episode 151: Powerful Case Studies with Joel Klettke
UI Breakfast: UI/UX Design and Product Strategy
How to Balance Direct Quotes With Text
In a typical snapshot, we aim for about 600 words. We use an approach that others can mimic or steal it called call and response. It's similar to what I just described, but our copywriters will say something like, for Joe, this was a really challenging struggle. And then immediately followed up by a quote where he expands on what that struggle looked like. So those are much longer. Oftentimes in those longer narrative formats, unless we're really blowing out the solution, things like bullet points or explaining how something was done, which the client can't do because that process is entitled to the company. They're actually telling the story and filling in the little gaps between quotes.
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