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Online-Bewertungen: Alles Fake?
Wissen Weekly
Die Bedeutung von Online-Bewertungen und ihre Auswirkungen
Dieses Kapitel behandelt, wie Online-Bewertungen das Verbraucherverhalten beeinflussen und die Rolle von Unternehmensbewertungen in der Entscheidungsfindung. Zudem wird auf die Problematik der Manipulation von Bewertungen und die Motivation der Nutzer, ihre Erfahrungen zu teilen, eingegangen.
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