Exactly. I'm a Mix of the Two

I truly am a mix of the two. Once I saw the opportunity, it was impossible for me to not pursue it. Today, the way that marketing is done is you have this tech stack. On average, a mid market company has 91 tools that they cobble together. And so when I imagine the world where you don't have that dependency anymore, and you have AI that's telling you exactly what are the top strategies that you should be investing in? That would be transformative for not just marketing, but like for the world, right? Their number one goal is to grow. This is something that we can have a real impact on.