What's the Difference Between Free and Services?

A lot of the business is using the free tool. We had conversations where they would try to give us multiples and different things, right? And so it was more of a game, like pitting folks against each other, than it was like this multiple, right? For us, there was enough flexibility where it was like, again, our batnow was we just go raise money and still create a great business.

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