The Pros and Cons of Bootstrapping

I think there's multiple parts to it. So the first thing is from a conceptual standpoint, I would have loved to have been able to talk more openly about it. And then for me, it's the secrecy. It was so hard because Reload was a, and still is a company that is built on transparency. To have this kind of secret project was actually, it ate me up for a long period time. Yeah. Let's park that because that is an interesting conversation. We could spend an entire 30 plus minutes talking about the pros and cons of bootstrapping. You know, unless you go into lifestyle business territory, which is obviously also very fine. But I think growth beyond