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#40: Matty Benedetto of Unnecessary Inventions
Creator Science – Learn from today's top content creators
The Biggest Turning Point
In September of 2019, I got my first brand deal with Call of Duty. They just wanted me to create an invention that could inspire people to want a game all weekend long when the new Call of Duty came out. So I built this sort of Swiss Army knife controller that had like a stick of deodorant. It had a cup that had a lockbox for your phone. And so then like a month later, I did an invention with Bud Light. And so it's just sort of again, just snowballed that, you know, all these brands, totally found out about me through one way or another.
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