Selling Wine in the 90's?

I'm a horrible sales person, but i think i make up for it by being really enthusiastic about the company that i work for at the time and the products that i represent. And so telling the story that enthusiasm, you know, i think it caught on with people and they responded to it. But there is a backside of that. There's organization and details. I definitely put service at the forefront. Not necessarily going to be able to compete with pricing or,. you know, 95 point wine that's nine 99, or the hot new trender package. You know, if they like you and they trust you and they believe in what you're doing, they're going to respond